The time when there was a huge distance between the online, virtual, digital world and the offline material reality is gone. Nowadays, the in-store marketing experience is defining a new …
Brand Transparency: Are You Ready To Deal With Your Digital Omnipresence?
The digital acceleration corresponds with an information hunger that looks like it cannot be stopped. Everyone is willing to know what happens in real-time, in every other place in World …
Go Live, Get Alive. Facebook Live Has a Limitless Potential
Usually, a brand launches a video campaign for three reasons: to make it viral and to gain awareness, to increase engagement and to restart the marketing machine. But is it …
What Means Influencer Marketing And Why Is It So Popular?
Creating lots of possibilities for new businesses, influencer marketing is a method using the online influence of people who have the power to affect purchase decisions in order to launch …
Four Tips For Crafting The Perfect Elevator Pitch
Everyone is facing “the elevator pitch challenge” at some point. When you have to present your company, your website … even yourself, in the course of a job interview, you …
Why The Mobile In-app Advertising Is Changing The Marketing Morphology
Mobile in-app advertising is a debate topic both for companies and designers. Why? Let’s face reality. In terms of marketing, the computers have taken the place of television and the …
Online Fake News, Cyber Attacks and Online Reputation Management. What Can They Really Do?
The internet have been seen as a freedom land and as the future of the free speech. Social media gave us the opportunity to share live videos and to know …
Choosing the ideal creative agency
In age of constant clutter and traffic, anyone who has set out to establish a brand would realise the true worth of an efficient creative agency. Partnering with the right …
The Science of Mixing Primary Colors
Mixing primary colors and obtaining different unique hues is not only an art, but also a complex and mysterious science. It is a story about biology and the way we …
Fighting Against Adblock. The Death of Aggressive Marketing
When advertising becomes aggressive, new ways of fighting it are becoming more and more popular. Adblock is used by almost everyone and is available on all operating systems and all …