By nature, we are rejecting any kind of changes that affect our habits. Feeling comfortable with our routine and being afraid of trying new things, people are opposing transformations. Yet, …
Moving Online to In-line and In-Store
The time when there was a huge distance between the online, virtual, digital world and the offline material reality is gone. Nowadays, the in-store marketing experience is defining a new …
Brand Transparency: Are You Ready To Deal With Your Digital Omnipresence?
The digital acceleration corresponds with an information hunger that looks like it cannot be stopped. Everyone is willing to know what happens in real-time, in every other place in World …
Go Live, Get Alive. Facebook Live Has a Limitless Potential
Usually, a brand launches a video campaign for three reasons: to make it viral and to gain awareness, to increase engagement and to restart the marketing machine. But is it …
What Means Influencer Marketing And Why Is It So Popular?
Creating lots of possibilities for new businesses, influencer marketing is a method using the online influence of people who have the power to affect purchase decisions in order to launch …
Why The Mobile In-app Advertising Is Changing The Marketing Morphology
Mobile in-app advertising is a debate topic both for companies and designers. Why? Let’s face reality. In terms of marketing, the computers have taken the place of television and the …
Online Fake News, Cyber Attacks and Online Reputation Management. What Can They Really Do?
The internet have been seen as a freedom land and as the future of the free speech. Social media gave us the opportunity to share live videos and to know …
Rule the Internet. How to Build an Effective Online Campaign
Nowadays, there are not many types of businesses which can survive without being present on the internet. If you are looking for a service or information, you google it. The …
How to Make Your Website Content More Interesting
Most of time, a blog or a website without fresh content is static and it may look unprofessional. Moreover, coming up with an interesting content become with the time a …