The time when there was a huge distance between the online, virtual, digital world and the offline material reality is gone. Nowadays, the in-store marketing experience is defining a new …
Brand Transparency: Are You Ready To Deal With Your Digital Omnipresence?
The digital acceleration corresponds with an information hunger that looks like it cannot be stopped. Everyone is willing to know what happens in real-time, in every other place in World …
Go Live, Get Alive. Facebook Live Has a Limitless Potential
Usually, a brand launches a video campaign for three reasons: to make it viral and to gain awareness, to increase engagement and to restart the marketing machine. But is it …
What Means Influencer Marketing And Why Is It So Popular?
Creating lots of possibilities for new businesses, influencer marketing is a method using the online influence of people who have the power to affect purchase decisions in order to launch …