Content Rules for Digital Marketing


Insanely Creative Agency

How to Make Your Website Content More Interesting

Most of time, a blog or a website without fresh content is static and it may look unprofessional. Moreover, coming up with an interesting content become with the time a difficult task, but writing content isn’t always about having something completely original. There are a few tips that allow you to have great, fresh content when you think all ideas are already taken.


Share tips on what you know the best

Think about some aspects of your niche and write articles about what you really know to do. Think about something that is really useful for others and try to create a beginner’s guide. Include personal information such as biggest challenges or success stories. It will attract new visitors and can help establish you as an authority in your field.


Look for supporters

Ask happy customers to write a review or make your readers to participate in a survey. This way, you may obtain valuable information on customer’s opinion and you may build a useful database to keep in touch. Other idea is to invite a guest to publish on your website. You will get attention and new readers. The same happens when you’re making an interview. Also, add an FAQ section to your site, where customers may post themselves more questions.


Trending topics

Use different tools to find out the hottest news in your field and write about it. Do an online research and look for viral or interesting videos related to your services or products. Think about sharing or creating tutorials. It may be a useful column or category to find fresh information and to have a website always updated.


Highlights of old content

Review your tags and your old content on different subjects and make an article which includes previous titles. It might be an article that recycle and condense the very best stuff on your site.  Don’t forget to add links; it also gives your SEO ranking a nice boost.

Good content means not always completely original, but it’s obviously you gain nothing if you copy others. It doesn’t improve your site’s rankings and it makes a bad impression. However, there are a lot of possibilities to create new, useful and interesting content.

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