Insanely Creative Agency

Pantone Color of the Year 2018

We are proud to present the Pantone Color of the year- ULTRA VIOLET 18-3838.

Letting your imagination run free, this inventive and creative color paves the way into the new year.

This dramatic shade shows originality, ingenuity and visionary thinking, pointing us towards the future.

Ultra Violet suggests the mysteries of the cosmos and the intrigue that might lay ahead. Discover the color of the vast and borderless night sky which will inspire the pursue to a world of the unknown.

Enigmatic shades of purple have been symbolic throughout history. Nuanced and full of emotion, the impact of PANTONE 18-3838. 

Ultra Violet expresses non-conformity and experimentation, spurring individuals to think outside the box and push boundaries through creative outlets.

Historically, there has been a mystical, spiritual quality of the Ultra Violet. The color is often associated with meditation, offering a higher ground to those seeking refuge from their overly stimulated routine. 

Alexandra Naiman


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"Pantone Color of the Year 2018"

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