Creating a logo isn’t just about making a cool visual concept. It is also a branding matter and it have to make sense and to be related to the entire branding concept. Expert Logo Design includes a clear message, which needs to be the first step in designing a great logo. When we’re talking about best designers and agency practices, every branding story begins with some research and there is a lot of data involved in this process.
Research your audience
In advertisement, there is no good job without targeting and research. Everything has got to put the consumer in the center of the stage. Also, involving the client is advised as the decision of targeting a particular audience is finally related on his business perspectives. Studying the consumer’s behavior and preferences may be also useful as the main traits of the logo need to be in correlated with that. For example, creating a joyful pink logo for a bank is not a great idea as long you may consider the big businesses segment your main audience.
Learn from others, but avoid clichés
Before any actual designing takes place, you should also take a look what competitors do. However, ‘borrowing’ other designs is a bad idea even if it’s sometimes happening by hazard as the designer may see concepts and things he likes, keep it in mind and unconsciously copy it. Learning to view other ideas while staying original and fight the temptation to imitate is actually how master design begins.
I addition, clichés are ruining any logo concept. Talking about “clichés”, we have in mind any symbol that is already seedy. Developing a brand and communicating a position means you are creating new clichés that others will be following, not using the old ones.
Ask questions and use mind maps
At this early stage, you should be always looking for answers and exchange ideas with your client. Don’t be satisfied with lazy brief answers as “the logo should be iconic and catchy”, “it have to be memorable”. As those commentaries are very general and your interpretation of their brand may be different from theirs, it’s essential to clarify every aspect.
Mind maps are very useful to find new ideas and to see a global image of the future brand. Write down all the things that are related to the business particularities. Stimulate your creativity and start to gamify your creative process.