There are certain brands that really make the difference when a consumer makes a purchase choice. Sometimes the difference is so important that permits license them to third parties and we pay for their use. One of the main factors that influence a brand is valuable, relevant, reflecting the “attributes” of a product (or service) and differentiates from their competition is positioning itself in the minds of consumers. Position is to distinguish the brand in the customers mind and is built upon perception. It comprising the act of designing a differentiated place for the offer and image of a company (and their products or services) in the minds of customers, projecting what you want to achieve and what it meant for them and shaping their views and opinions. Since positioning is talk about perception, the issue goes a long way. However, we believe that there are 7 basis points to build a good branding in the Digital multiverse:

1) Define your search: Begin to determine the category to which you want to belong. That is the products against which the brand competes honestly or closes substitutes. To identify and broadcast a brand belonging to a specific category you can: a) advertise certain benefits of the category. b) Compare with established leaders c) it is based on the product description as a new category (when the occasion permits).

2) Determine your differentiators: All good position to understand and merge with the attributes that consumers associate with the brand intrinsically, evaluated positively and think they cannot find them in the same measure a competing brand. For an attribute of a brand can function as a “differentiator” it is necessary to determine: a) It is desirable for the consumer b) Sea deliverable by the company c) It differs significantly from competition.

3) know your concurrences: Let’s call and attributes that are not necessarily unique to the brand, they are valued and that can be shared with competitors in a way. Although they are not “competitive advantage” or unique attributes, it is important to be clear about the concurrences to leave no drifting areas in which the mark is in a possible “disadvantage”.

4) Generate a promise it involves defining as wants consumers perceive the brand and the business category where you want to be. It should also include clearly and concisely the essence of the brand, memorable, short and clear way.

5) Projects Potential: Good positioning must have one foot in the present and one in the future. It should be aspiration and allow the brand has room to evolve and grow.

6) Keep your balance: A good positioning differentiators and concurrences must work to attract both the heart and the head that is arousing emotions that create identity and providing information that builds trust.

7) Works brand is very important to emphasize that the position should be worked into the brand, not the product, since it is merely a matter of perception and the end result will be achieved in the minds of consumers.

Finally, we can realize that many brands remarkably valuable; they were the first in its category (they have created). With this we do not mean to reach all points of sale before your competition, but to be the first to reach the consumer’s mind. So here we get idea about seven points to improve the positioning of your branding.