When coming to us, the client was aiming to rebrand their department while finding a new way to express what they do.

Having in mind the idea of highlighting the innovative dimension of an organization that is continuously trying to reinvent itself, we selected 2 major symbols to use for the new brand identity: the pixel and the united UN. In addition, the new brand needed to be interesting and eye catching while using a logotype that was easy to read, clean and engaging,

After getting the new brand concept approved, we were also delighted to help with the brand guideline, the stationery and brand materials.